Now Zomnir, with the help of her business partner Jenna Dover, is launching a brand-new company called Caliray, and it's projected to make waves just like its predecessor.Ĭaliray, which officially hit the market on Oct. It was founded in 1996 by Wende Zomnir, and it's pretty much taken the beauty world by storm ever since. We tested the Caliray Come Hell or High Water Mascara, which is a water-resistant tubing mascara. ![]() Urban Decay founder Wende Zomnir just launched a new makeup brand called Caliray.Ĭaliray's debut products include a mascara and eyeliner.
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